A model from the Rezet Store Lookbook Autumn Winter 2025 in a black track jacket and a long grey pleated skirt.
A man in a black puffer jacket and red trousers wearing silver Adistar Control 5 sneakers.
A guest holds up a Timberland boot at the counter during the Timberland × Rezet event.

Where brands meet culture.

For fashion, footwear
& lifestyle.

  1. Campaigns & creative production

    When your campaigns don’t connect with people.

    We turn cultural insight into campaigns that land.

  2. Events & experiences

    When your events lack real connection.

    We create experiences that bring people together.

  3. Connections & project management

    When your projects lose direction and momentum.

    We bring the right people in and keep it moving.

Selected work

The Friends & Family Kiosk inside Rezet Store: a black counter with white adidas stripes, menu boards and walls of sneakers behind it.
Three people seen from behind on a city street, wearing Rezet Store × adidas Originals Kiosk T-shirts.

Activation · Fashion Week

adidas Kiosk

Rezet Store × adidas Originals

Guests gather around a counter with Timberland boot boxes and a Rezet Store sign.
A guest in a camouflage hoodie and trousers with Timberland boots at the evening event.

Event · Copenhagen Fashion Week

Timberland × Rezet

Rezet Store × Timberland, with Pablo T-Shirt Factory

Sarah Al-farhan on set in a photo studio, working on a laptop.

Sarah Al-farhan

Brand & Creative Manager

13+years across fashion, footwear, branding, marketing, community and culture.

I connect brands, people and culture through creative vision and practical experience. I bring the right partners together and manage teams, budgets and every detail from concept to execution.

  • Rezet StoreBrand and Community Manager
  • EnviiBrand Manager
  • NAKED CopenhagenSocial Media and Community Manager
  • Bestseller A/S · NAME ITSocial Media and PR Manager

My process

  1. UnderstandI start by listening: the brand, the goal and the people it is for.
  2. ConnectI bring in the right creatives, partners and suppliers.
  3. CreateTogether we shape the idea into a clear, bold concept.
  4. DeliverI run it all the way, down to the last detail on the day.

Let’s make something happen.

  • Branding
  • Campaigns
  • Events
  • Collaborations